Case Study:
Mpact
How might we rebrand a transit-oriented organization for growth?
Mpact is a nationwide network of industry leaders and advocates focused on transit, mobility, land use, and development solutions that work for all people and communities. To share this vision more effectively, Olio repositioned their brand to center on themes of better lives and brighter futures.
Learn
To understand all the ways that Mpact’s member organizations impact communities, we looked expansively at transit systems, mobility programs, and examples of inclusive, equitable land use and development across the globe. These experiences expanded our knowledge of the field, and provided unique context for exploring value propositions and brand positioning strategies.
Strategize
In collaboration with stakeholders from Mpact’s National Steering Committee, Olio facilitated a brand personality workshop to ideate solutions for evolving the organization’s brand tone and voice. This visioning session also allowed us to gain alignment and build momentum with a diverse, multi-faceted group of voices that would eventually become ambassadors for launching the new brand.
Activate
Mpact’s brand strategy is anchored in the pursuit to build communities that work for all people. The brand voice, visual identity, and key messages are inspired by the places where we live, work and play, and the belief that these spaces are full of possibilities hidden in plain sight. The brand was revealed to an audience of more than one thousand mobility leaders, practitioners and advocates, at Mpact’s national conference.
Results
High levels of endorsement by NSC members throughout process
Launch moment engaged 1,000+ community members
Brand has unified presence across communication touchpoints